Dear

We would like to extend our invitation to you to open a
charge account with     [name of store]

Once you have signed and returned the enclosed card, we
will have a charge plate made for you to use.  This card
offers you the luxury of making selections from our
catalog in the comfort of your home and billing it to
your account, or coming into our department store and
simply signing your name, without having to worry about
carrying any cash.  There are other privileges that our
charge account customers enjoy, which are outlined in
the [name of store] Preferred Customer booklet that you
will receive upon opening an account.

If you would enjoy having an account with us and coming
to our Preferred Customer Sales, won't you return the
enclosed card today?