Ham Club Public Relations and Public Information.
   
   Each  club  should have at least one individual charged with Public Relations 
   and  Public  Information.   Channel  all  PR PI items through that individual 
   whenever possible.  Help him/her whenever possible.
   
   Advertise  your club meetings, invite newcomers and interested individuals to 
   come and then MAKE THEM FEEL WELCOME (walk up to strangers and say 'hi')!
   
   Post  notices  in  schools  and  in the local papers. See the Basic Publicity 
   sheet for ideas and the appendix for sample copy.  Encourage Elmerism.
   
   Announce  all  your  club  activities  with  hometown  newspapers  and  radio 
   stations.   Review  some  of the publications at a local newsstand for papers 
   that  frequently  list  club  news  and  activities.  You may want to make an 
   initial  call  to  the  newspaper,  radio  station,  cable TV company, and TV 
   station  to  ask  the  preferred form and style of these announcements (mail, 
   phone,   etc.).   This  includes  routine  club  meeting  listings,  election 
   results,  classes, exam sessions, program announcement and reviews of meeting 
   speakers and other items.  
   
   Almost  every  activity  your  club  participates  in  can be the "meat" of a 
   mention  in a "community calendar", schedule of events or as a local story in 
   local  media.   A  Cable  TV  company or TV station just might want to send a 
   crew  to  cover  an  interesting "guest speaker" or demonstration at you club 
   meeting  or  convention.   Or  they  may want to come and do a brief story on 
   your   Field  Day,  Contest  activity,  Drill,  Simulated  Emergency,  Actual 
   Emergency,  Public  Service  Communication participation and etc.  They won't 
   find out about your activities unless YOU tell them.
   
   The  impression  your  club  members  make when they appear in public is also 
   important.   When they represent your club (and our hobby) they should always 
   keep  in  mind  how  things  look  to the public.   Dress neatly, display the 
   words  Amateur Radio or Ham Radio prominently, politely answer questions, and 
   basically consider yourselves "ambassadors" of Ham Radio.
   
   Be  sure  to  list  your  club, classes, exam schedules with known groups and 
   publications that maintain such lists.  Don't keep your activities a secret!