INTRODUCTION
   
  Whatever  your  commitment  or  desire  to help promote HAM radio to non-
  hams  there  is  something  you  can do.  Amateur Radio needs more public 
  exposure.   The  general  public knows little or nothing about Ham Radio.  
  Each and every  one of us can help spread the story of Amateur Radio by "word 
  of mouth".   
   
  The  following  information  is  aimed at helping EVERYONE promote our 
  hobby.  Those  who  just  want  to informally help (during their daily 
  activities) to  those  who  wish  to  formally  participate  in Public 
  Information and Public  Relations.   The  information  is  by no means 
  complete but should give you a  place to start and some help in promoting our 
  hobby.  We must educate the general public as to What Ham Radio is and then 
  we must entice them into our hobby.
   
  During  your  Day-to-Day  activities take every opportunity to tell those 
  you  meet  about  Amateur  Radio.   The  gas  station  attendant, the 
  mailman, co-workers,  clients,  the  newspaper-boy,  family,  friends,  
  acquaintances and  etc.   Advertising  specialists  will tell you that Word-
  of-Mouth advertising like that is invaluable, and it is something we can all 
  do and we can all afford!
   
  Know  how  to  explain the basics of our hobby to those with no background 
  in  Amateur  Radio.    Make  it  simple  and  know  where  to refer them for 
  more information or make the referral for them.
   
      Always  remember  that you, as a Ham, represent our hobby to others so 
  try to be the best example you can be of a devote to our hobby.
   
      Invite  family,  friends, neighbors, the local scout troop, school 
  classes  and  etc.  into  your  Ham  Shack for a demonstration.  Or, urge 
  your club or club members to do this. 
   
  Take  advantage  of  every  opportunity to promote our hobby or at least 
  call  someones  attention to the situation.  If you are "reading the mail" 
  and come across emergency or disaster communications, bring it to someones 
  attention.
   
  If  you  participate  in  public  service, event or emergency 
  communications,  display the words Amateur Radio prominently and proudly. 
   
  Of  course  there  are  more  things you can do. This booklet should give 
  you  more  ideas and details.  Please contact your ARRL Section Public 
  Information  Coordinator  (PIC),  Public  Information  Officer  (PIO)  for  
  more  help  and  assistance, or the ARRL Public Information Office.
   
  ARRL  Eastern  Massachusetts Public Information Ham Hotline in Boston, voice
  (617) 437-0111  24 hours a day or write: HAM, Box 545, NeedHAM, MA 02192
  
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