Read Me 1st.....
  
  
  OK you are interested in doing SOMETHING to help the PR effort.  How can the 
  material in this guide help you?  How do you use this guide?
  
  This is a collection of articles and references I have put together over the 
  last few years as ARRL Eastern Massachusetts Public Information Coordinator. 
  
  Page 1          - Basic overview of Public Relations - an introduction.
  
  Basic Publicity - presents basic ideas about promoting your "routine" ham
                    activities. Like Ham classes, Exam sessions, meetings etc.
  
  KS1A-PR         - a sample Press Release for Field Day and some "secrets" of
                    Press Releases and getting publicity.
  
  Public Service + Event PR - If you, your group or club are involved in an
                    Event (race, march, parade, 'thon or other Public Service
                    Event, this article is full of PR ideas you can use.
  
  Emergency and Disasters - Whether you are active in the disaster
                    communications or are just "reading-the-mail" here's how
                    YOU can help the PR effort during  Hurricanes, invasions,
                    earthquakes, nuclear accidents and etc.
  
  HOTNEWS         - A short list of phone numbers for PR use in Eastern MA
  
  Ham Hotline     - describes the Telephone Service in Boston that we use for
                    the PR effort. What it is and what it is for.
  
  Club PR         - A guide for Ham Clubs about getting HAM PR for their group.
  
  Cable TV A      - short article by WB2FIG about Cable TV and HAM PR
  
  Cable TV G      - A more detailed reference about using CABLE TV to promote
                    Ham Radio.
  
  RADIO/TV General- A discussion of Ham Public Relations possibilities
                    available to us from Radio and TV stations.
  
  Ch 5            - How to get YOUR message on a major market TV station. 
                    Excerpts from Boston's Channel 5 publication, "How to get
                    your message on Channel 5"  (may apply in YOUR area too!)
  
  TALKSHOW        - excellent article by K4IPV on various types of Talk Shows.
                    How to get invited, how to handle different styles of
                    interview and other ideas.
  
  Who U NO (know) - Sometimes it's not what you do but Who You Know that can
                    help the PR effort.  Here are some ideas to help you get to
                    know some media people.
  
  Basic Audio     - When the media wants to "HEAR" ham activities (like 
                    emergency communications) you should know how to provide  
                    them with audio.  Learn how to do it before you need it.
  
  Faking IT       - If you ever want the TV News crew to come to YOUR shack
                    during a Ham Related emergency or event, you should read 
                    this.  A great way to gather news, get interviewed on TV 
                    and not violate ANY FCC rules in the process.
  
  CMPNSATE        - Discussion about HAMS receiving COMPENSATION for their work
                    at public service events. Clears up a few misconceptions. 
  
  CONTACT         - a quick reference of Who to Contact for various situations.
  
  LEADRUN         - Letting a race Public Address announcer overhear our HAM
                    lead runner information usually got us HAMS more PR - until
                    someone mistakenly said that Lead Runner info on Ham radio
                    was in violation of FCC rules. This discussion dispels
                    that myth.
  
  PSA1              These 3 pages are samples of various Announcements  to give
  FLYER             ideas on how to help advertise your HAM related activity 
  Fillin            
  
  
  I welcome comments about this information and solicit other articles for 
  inclusion in our Public Information reference (and future PR booklets).
  
  Al Carp, K1HLZ   ARRL EMA PIC
  
  mail:  HAM,
         Box 545
         NeedHAM, MA 02192
  
  phone: (617) 437-0111
  
  modem: (617) 267-7610  300/1200 baud (good until appx June 1, 1990)
         or leave me e-mail on the ARRL landline BBS