Business Decisions

Entries here are recorded as you make changes. They will become evident when viewing this file by clicking "publish".

Other than the currency symbol field itself, do not use currency symbols in amount fields. All "%" fields use a decimal equivalent (IE: 0.05 for 5%).

business name:  This entry will show up in the copy on the opening welcome page of your store and in some instances on the purchase order.
country  Enter a coma delimited list of phrases your customer is likely to use in identifying their country on the order form (IE: US,United States,America). This entry is used to determine some shipping and tax calculations.
currency symbol:  All of the cost amounts shown throughout your store will be preceded by the currency symbol you enter here. Symbol availability will depend on your browser language. You can also use HTML equivalents. IE: £ equals Pound Sterling equals £
conversion rate  This conversion is used where credit card processing is done in US dollars and product pricing is in some other currency. It is used to convert the sale amount sent to a credit card processor into US dollars. All pricing entries still show up in your local currency. (IE: use 1.0 for US currency; if using Pound Sterling currency and £1.5 = $3, var conversion = 2.0)
ship and handle:  Enter the amount you want to charge to cover your basic shipping and handling charges. 0.00 is acceptable. See "shipping" in the Going Live section for a complete explanation of all shipping cost calculations.
charge per item:  This is a fixed amount that will be charged for shipping each item when no item weight basis is specified in your database table. 0.00 is acceptable here. See "shipping" in the Going Live section for a complete explanation of all shipping cost calculations.
% charge on total:  Shipping charges will be calculated on the total purchase amount using this flat rate value if it is greater than zero (0.0). This must be a decimal formatted percent value.
gift:  The only possible values here are "yes" or "no". Use "no" to prevent the gift wrap option from appearing on the order form.
gift charge:  A gift wrap charge if offered. The word "free" is acceptable here.
% tax rate:  This is a state or province tax rate which is applied if the purchase is made from within the state or province where you do business. Your business state is defined by the zip values or the first character of the postal code.
% VAT tax:  Non US users may want to apply a Value Added Tax in addition to the state or province tax. US users enter 0.0
zip high:  The highest zip code value used within your state.
zip low:  The lowest zip code value used within your state. When shipping charges by weight are specified, this zip low value becomes the basis for determining the zone from which the shipment originates.
postal code  The postal code for non US users. It is used to determine shipping origin and zone where codes begin with a number.
byline:  In some instances of the software, you can create a short promotional statement that appears on some store pages.
e-mail:  This is a general purpose e-mail address for customers to use when contacting your store. It is used as a reference on the purchase order and at the bottom of each page as the "Webmaster" address. This can be the same as your purchase order destination if desired.
snail mail:  A post office mail address used as a reference on the purchase order for sending checks, money, etc.
credit telephone:  This would be a 24/7, usually toll free, telephone number referenced on the purchase order when the customer is directed to phone or fax in credit card information. It can also be the general store telephone number. It can be left blank if desired.
store tele:  The telephone number that appears on the purchase order for general order or service enquiries by your customer. Can be left blank if desired.
cc enable:  On some software, an entry of "true" or "false" here will partially enable the store for credit card processing.
return policy:  A statement of your store's order return policy. This statement will show up on the purchase order. It is especially important that you make this explicit when accepting payment by credit card.

NOTES:
Some of the parameters entered here may require further explanation for proper selection. Refer to the relevant pages in the Going Live section.

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