This information is important so that search engines can properly categorize
your store by the products you sell. It is therefore important that you use the same
kind of information in these tags that a potential customer might use in making a
search of the Web. This mentor will only enter these tags in this file. You may
want to copy and paste the tags to the other opening documents of your store
after finishing up here. See note.
title: The page title is often overlooked as a good reference for search engines.
In fact this is what AltaVista will use first to categorize the page. You should
have the store name here along with some product or product category names. Be
specific and do not make this entry too long. It becomes the bookmark or favorites
syntax when a customer bookmarks the page. IE: MyStore: The fastest store on the Web.
description: This is a short sentence describing your store. Again
be specific. Some search engines will not pick up more than about 250 characters.
IE: MyStore.to: home to e-commerce storefront software and credit card processing.
key words: These are the comma separated names of your products, services, and/or
product categories. IE: storefront,software,credit card,shopping,basket,cart
NOTES:
Meta tag entries to other files is explained under "finishing up" in
the Going Live section.
In the Lite grade of MyStore3 the title will appear in the header
of the 'Browse' page.